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Moncler ‘25

Place customers, products and emotions at the centre of the e-commerce experience without sabotaging sales.


I helped lead the web and app redesign, maximizing our focus on brand and product elevation.


The new digital store draws deep inspiration from the boutique experience, designed to align with fundamental principles.




Elevate Craft
Drive Dynamism
Empower Storytelling
Streamline Navigation
Minimise Interface
Provide Context



Creating an experience that feels uniquely Moncler.