Nike Teens is a digital space designed specifically for teenage girls, encouraging them to explore new sports, connect with others, and be inspired by role models their age—including Nike athletes like Fleur Zwartkruis and Issey Kyson. The platform serves as a supportive community and a key touchpoint across Nike’s digital ecosystem.
Our goal was to create a fun, welcoming space where girls come for the sport and stay for each other.
Sport can build her confidence, provide comfort, and create a sense of connection during the challenging teenage years.
Nike can support her journey by offering more than just products: the right gear to feel confident, role models for inspiration, visibility to be seen, and pathways to explore and express herself through sport—all while giving her the tools to play with style as she discovers her own identity.
During puberty, girls face a system that doesn’t meet their needs, leaving them feeling self-conscious and excluded. Sport is still gendered in playgrounds, PE classes, and society at large, leading them to drop out at twice the rate of boys.
Our approach addresses these challenges with a clear set of guiding principles:
Build confidence
Focus on participation, not appearance—welcoming every shape, size, and skill level.
Our approach addresses these challenges with a clear set of guiding principles:
Build confidence
Focus on participation, not appearance—welcoming every shape, size, and skill level. Make it fun
Be light-hearted and authentic, while still tackling tough conversations.Redefine sport
Treat sport as an endless world of play—encouraging exploration without pressure to master a single activity.Be equitable
Create space for everyone to play, in any way and anywhere they choose.
We developed a cohesive set of brand assets that included logo usage guidelines, recommended typefaces, and a comprehensive colour system. The deliverables featured sample executions for various platforms and touchpoints, ensuring consistency in implementation.
Additionally, we created a framework for generating new colour palettes, enabling the team to adapt the visual identity while maintaining brand coherence.
Additionally, we created a framework for generating new colour palettes, enabling the team to adapt the visual identity while maintaining brand coherence.