Nike Priority Sports

Product Design

After the launch of Priority Moments for O2 customer and the SMBs platform, O2 partnered with the world's biggest sports brand, giving O2 customers exclusive access to Nike products, services, and experiences - and giving Nike a new audience of millions.

Powered by Nike+, Priority Sports gave O2 customers access to elite athletes like Rio Ferdinand and Paula Radcliffe, early access to Nike+ gear, and a chance to participate in challenges and events.

In the summer of 2012, Priority Sports was launched at NikeTown, followed by a major concert at Battersea Power Station.

As the Lead Interaction Designer, it was my job to define the interaction framework, reflecting the brand values and creating touchpoint specific experience principles.