Moncler exists at the unique intersection between luxury, culture and performance creating a unique brand positioning in the marketplace.



The new digital store draws deep inspiration from the boutique experience, designed to align with fundamental principles.




Elevate Craft
Drive Dynamism
Empower Storytelling
Streamline Navigation
Minimise Interface
Provide Context



A warmer, confident and tactile luxury.


The style and direction is intentionally comfortable and confident in character, an attitude of luxury that is intended to embody the warmth, tactility and comfort of Moncler.

Creating an experience that feels uniquely Moncler.